Google began rolling out its November 2026 core update on 10 November at 10:06 a.m. Pacific time. The update applies worldwide and to all languages, including Lithuanian. Google says the rollout may take up to two weeks. It was still active on 12 November. Google’s official announcement.
What Google is updating
Core updates make broad changes to the systems that rank search results. Pages on the same site can move in different directions. Google’s announcement did not identify specific ranking signals or single out any industry or type of page. Google’s guide to core updates.
What to monitor during the rollout
In Search Console, record when the change began and which pages moved most. If you serve several markets, filter the report by country. An overall increase can hide a decline in a market that matters to your business.
If clicks fall, compare the same search queries and landing pages. Fewer impressions with similar rankings may reflect lower demand. If impressions and rankings hold steady but clicks fall, inspect the results page. If rankings also slip for the same queries, look at which pages moved ahead and how they answer the search. SeoRocket’s guide to ranking drops.
If the change coincided with a release on your own site, inspect the affected URLs first. Fix a confirmed accidental noindex, a broken redirect or a server error promptly. Use comparable data to decide whether broader content changes are warranted.
When to assess changes in rankings
Google recommends waiting until the rollout officially ends, then allowing at least one full week before assessing your site. Compare a full week after the rollout with a full week before it began. Identify the pages and queries behind the change, then account for shifts in demand, your own offer and the layout of the search results before deciding what to change.
